Search Engine Optimisation (SEO) is the process of improving the ranking of your website in natural search engine rankings (left hand search results) to increase qualified traffic to your website over time. This ultimately increases the number of sales leads delivered to your business.

Search Engine Optimisation

Search Engine Optimisation (SEO) is vital to your business success online. The reasons are compelling why you should be using SEO practices for your website:

1) The Internet is the fastest growing business and sales channel
2) You can reach more customers for less $ with SEO
3) You can target your customers through Search Engine Marketing

People and businesses are using search engines to make their decisions relating to purchases, travel and suppliers. If you want more customers your business needs to include SEO and search engine marketing in its budget.

The cost of paid search programs such as Adwords is continually increasing. Smart businesses are increasing their investment in search engine optimisation to become less dependent on Google Adwords for traffic. Effective SEO will increase the amount of organic traffic to your website and ultimately reduce your cost of engaging with new customers.

People trust natural search results over paid search results. Nnatural search engine traffic through search engine optimisation, as compared to pay per click traffic, provides a highly qualified visitor. This results in SEO delivering higher conversion rates and increases the amount of time a user spends on your website.

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